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![A Letter From G Funk](http://saola.com/cdn/shop/articles/DSC1471_SAOLA_Idyllwild_110517BLOG.jpg?v=1519145923&width=1600)
A Letter From G Funk
It was around this time three years ago that I made what many would consider a questionable decision for a 40-year-old father of two. I left my job to start a footwear brand.
![THAT’S A WRAP!](http://saola.com/cdn/shop/articles/Blog5.jpg?v=1519076386&width=1600)
THAT’S A WRAP!
Our Kickstarter launch proved to be an incredible success.
![WahBOOM!](http://saola.com/cdn/shop/articles/Blog4.jpg?v=1519076412&width=1200)
WahBOOM!
Two weeks in and we're already 75% funded! Thanks to everyone for helping us make sustainable shoes possible.
![CAN YOU KICK IT?](http://saola.com/cdn/shop/articles/Blog2.jpg?v=1519076432&width=1600)
CAN YOU KICK IT?
Shooting our first brand video for our upcoming Kickstarter launch.
![SAOLA, HUH?](http://saola.com/cdn/shop/articles/StockSnap_399A5B141C.jpg?v=1515100775&width=1500)
SAOLA, HUH?
What's in a name? Well just one of the rarest mammals on earth, and one only just recently discovered by scientists to boot.
![IT’S ON!](http://saola.com/cdn/shop/articles/Blog1.jpg?v=1519076456&width=2048)
IT’S ON!
A brand is born from a love of shoes and love of sustainability.