A Letter From G Funk

A Letter From G Funk

It was around this time three years ago that I made what many would consider a questionable decision for a 40-year-old father of two. I left my job to start a footwear brand.
One of the very first pairs of SAOLA shoes from its very first collection
Saola North America

We Did It! Kickstarter Wrapped...

We did it! Our very first Kickstarter campaign is officially complete—and it’s all thanks to you. Now comes the exciting part: production, retail, and the road ahead.
a pair of SAOLA shoes
Saola North America

We Hit 100%! What’s Next for SAOLA

We reached our Kickstarter goal in just 13 days—and now we’re aiming even higher. See what’s coming next and how you can help us #MAKEANIMPACT.
Behind-the-scenes look into the filming of SAOLA's first Kickstarter video
Saola North America

Behind the Scenes: Our First Kickstarter Video Shoot

We just wrapped filming our very first Kickstarter video — and trust us, it was a wild (and fun) ride. From beachside bloopers to big dreams for the planet, here’s what went down and how you can he...
a beautiful mountainous landscape
eco-friendly

What Does “SAOLA” Mean? A Rare Animal and a Rare Mission

What's in a name? Well just one of the rarest mammals on earth, and only recently discovered by scientists to boot. Discovered in 1992, it inspired our name, our mission, and our commitment to prot...
conception designs for how SAOLA came about and how it functions
Saola North America

How SAOLA Was Born: From Bold Moves to a Brand with Purpose

SAOLA started with a big leap, a few backup plans, and the dream of building shoes that do more. Here's how it all began—from a life pivot to a Kickstarter launch, and everything in between.